Ethics, Abolition of Man Essay Example | Topics and Well Written Essays - 1250 words

Ethics, Abolition of Man - Essay Example e related to the traditional morality when in fact when new values are established, the person himself influencing such values is a product of the tradition morality from which he had been nurtured. One then cannot deny the relationship to one’s traditional values. This can be attributed to the fact that when one establishes values, there is only one way of classification, that is being traditional or the established one. Thus, complete rejection of tradition values is required for the new ones to be accepted, which can be considered a great challenge specifically when values are also related to the actions of the social surroundings. One cannot separate himself from his community. For that matter, in the determination of values and ethics, the social interaction is one of the important factors (p. 27-30). The main point discussed in the second chapter is the real nature of values. It is a common notion that values and ethics can be related to the actions and obligations of a person for the good of the many. For that matter, doing a good deed for example can be perceived as an act that can benefit a larger portion of the population. In times wherein there is conflict between the good of the community and the good of a person, the person needs to sacrifice himself. This can be in general one of the utility of the person in the community, to save it or sacrifice for it. Basically, this is one of the notions for which morality can be achieved. This can be attributed to the fact that people commonly seek self preservation. The traditional values then can be viewed to have been established on the basis of the need of the people during the corresponding time and became values through practice and through the development of norms (p. 27-52). Lewis argues that utility though cannot be a source of ethical obligation since the said concepts are distinct. Utilitarianism is on self preservation and viewing the events and elements of the surroundings as a tool

Strategic Marketing Planning of S&W and Makatume Assignment

Strategic Marketing Planning of S&W and Makatume - Assignment Example The high consumer demand gives the opportunity to the company to charge higher prices, be better placed in retailers' shelf space and have co-op advertising. Weaknesses = its costs are high since its old production plants are in urban areas whereas labor costs are high. Another weakness is that there is a market confusion between it's professional and consumer tools. The distributors, on the other hand, feel that the company has abused its market position. A further weakness is that S&W is not present in the fast-growing cordless segment. Opportunities = Makatume is locked into lower voltages so there is enough space for S&W to enter the high voltage space. There is also space for the lower voltage market since apart from Makatume, the other players are small companies (domestic and foreign niche competitors). Makatume's position was also due to the favorable exchange rates but the exchange rate forecast for the next years is not that favorable. Threats = Makatume has a good reputation in tradesmen for its professional tools. Makatume follows an aggressive strategy and its aim is to become the No2 player in the US market. It has also a dominant market share in the growing cordless segment. The primary step will cost reduction so as S&W can become more competitive and survive competition from cheaper producers such as Makatume and the Chinese. The production plants through offshoring should move to countries where labor costs are lower. However, S&W should take care that the quality of products manufactured in foreign plants should be equivalent to the ones produced locally. The old production plants, on the other hand, could be used for other business purposes (e.g. premises) or at least they could be rent.Another weakness is the market confusion for consumer and professional tools. Since S&W advertises heavily then it can make a clear positioning of the above tools in its advertisements. There should be market researches done prior and post the advertising campaigns which will check the degree of confusion in the minds of consumers.